Unearth the full potential of ARETÉ’s Alchemic Color and Lighteners with our versatile collection of Transformative Crème Catalysts. Through your selection of developer strength and mixing ratio, a single Alchemic Color Shade can be tailored to perform across a full spectrum of technical color services.

ARETÉ Transformative Hair Oxidizing Crème Catalyst 20 vol / 6% is a professional oxidative developer designed for standard permanent color, controlled lift, and full grey coverage. Created to work in harmony with Alchemic Color, it provides balanced oxidation for dependable color development, rich tonal saturation, and predictable results across a variety of permanent color services.

Ideal when the desired result requires approximately 1–2 levels of lift, 20 Volume helps gently swell the cuticle, while supporting the development and deposit of Alchemic Color pigments.

It is also the recommended developer strength for 100% grey coverage, providing the oxidative power needed to achieve rich, even, and dimensional coverage when paired with the appropriate Natural (.0), Warm Natural (.03), and/or Gold (.3) coverage shades.

When paired with Alchemic Color at the recommended 1:1.5 mixing ratio, 20 Volume creates a versatile permanent color formulation suitable for standard color applications, grey coverage, tonal shifts, and controlled lifting services.

Ideal For:

• Permanent color, 1–2 levels of lift, 100% grey coverage, tonal shifts, natural-level changes, and rich dimensional color results.
• FOR DEPOSITING OR GREY COVERAGE (1-2 LEVELS OF LIFT): Select 20 Vol and mix 1:1.5 with any ARETÉ Alchemic Color Shade
• FOR ENLIGHTENMENT POWDER 9 LEVEL LIGHTENER: Mix at flexible 1:1.5 or 1:2 ratio with any ARETÉ Transformative Crème Catalyst [3.5, 5, 10, or 20 Vol]

Activate ARETÉ’s Alchemic Color and Lighteners with ARETÉ’s versatile collection of Transformative Crème Catalysts. All developer catalysts can be intermixed for precise color customization.

FOR DEPOSITING OR GREY COVERAGE (0–1 LEVELS OF LIFT):

1. Select 20 Vol and mix 1:1.5 with any ARETÉ Alchemic Color Shade.

*Grey Coverage Formulation Guidelines

For optimal coverage of white hair, select the appropriate coverage shade(Natural (.0), Warm Natural (.03), and/or Gold (.3)) based on the starting canvas and desired result.

% OF WHITE HAIR | GRAMS OF COVERAGE SHADE (.0, .03 or .3) | GRAMS OF TARGET SHADE:

• 25% | 10g | 30g
• 50% | 20g | 20g
• 75% | 30g | 10g
• 100% | 35g | 5g

Grey Coverage Processing Guidelines:

• Full Coverage: 20 Vol | 1:1.5 | 35–45 mins
• Grey Blending: 10 Vol | 1:1.5 or 1:2 | 35 mins

FOR ENLIGHTENMENT POWDER 9 LEVEL LIGHTENER:

1. Mix 1:2 with any ARETÉ Transformative Crème Catalyst (3.5, 5, 10, or 20 Vol).

• EXCELLENCE IN PERFORMANCE:
• Activates ARETÉ Enlightenment Powder and Alchemic Color's innovative hybrid color technology designed to deliver rich, 100% grey coverage
• Enriched with PHYTOKERATIN - a vegan-derived plant proteins delivers a blend of amino acid-rich conditioning properties that help support the hair’s feel, softness, and cosmetic appearance during the coloring process.
• EXCELLENCE IN WELLNESS FOR PROFESSIONALS & CLIENTS:
• Clean Air Formulation crafted without common hair color irritants for a more elevated salon wellness experience
• Infused with ALOE VERA to help provide a hydrated, comfort-focused sensorial experience for the scalp and hair
• Cruelty-Free, Gluten-Free & Vegan formulation
• EXCELLENCE FOR THE PLANET:
• Certified Conscious by Positive Luxury, as a Brand To Trust
• Consciously made in Italy to the highest standard of craft and care

Full Ingredients:Aqua (Water, Eau), Cetearyl Alcohol, Hydrogen Peroxide, Lauryl Alcohol, Ceteareth-30, Ceteareth-20, Glycerin, Etidronic Acid, Tetrasodium EDTA, Myristyl Alcohol, PEG-40 Hydrogenated Castor Oil, Cetrimonium Chloride, Oxyquinoline Sulfate, Phosphoric Acid, Taurine, Aloe Barbadensis Leaf Juice, Hydrolyzed Vegetable Protein, Citric Acid, Sodium Benzoate, Potassium Sorbate