1. To activate ALCHEMIC LIQUIDS mix at a 1:1 ratio and select processing time and CATALYST according to desired result:
• 1:1 TONING 10-15 MINS
• 1:1 SOFT GREY BLENDING 20-25 MINS*
2. For softer tonal deposit, apply to damp, towel-dried hair with ALCHEMIC LIQUID | LIQUID Demi Permanent Catalyst (6 vol | 1.8%)
3. For enhanced tonal depth, apply to dry and/or towel-dried hair with ALCHEMIC LIQUID | CREME Demi Permanent Catalyst (6 vol | 1.8%)
4. ARETÉ Artist Tip: To enhance tonal translucency, customize color formula with 0.00 CLEAR ELIXIR

*with ARETÉ Alchemic Liquid CREME Demi Permanent Catalyst

• EXCELLENCE IN PERFORMANCE:
• Activates ARETÉ’s ALCHEMIC LIQUID Acidic Demi-Permanent Color Treatment Collection proven to:
  • Enhance Luminosity: Increased shine by 46% compared to a leading liquid color brand*
  • Chromatic Longevity: Color molecules remain more effectively anchored within the hair fiber, significantly improving color retention and tonality*
  • Fiber Resilience: Hair demonstrated improved structural strength and is less prone to breakage*
• Enriched with certified Organic Fermented Rice Water to promote hair strength and resilience to breakage
• Consciously crafted with antioxidant-rich Chilean Wineberry, sustainably sourced from the Patagonia Region.

• EXCELLENCE IN WELLNESS FOR PROFESSIONALS & CLIENTS:
• Crafted without common hair color irritants for a more gentle, elevated salon wellness experience
• PPD-Free, Resorcinol-Free, Ammonia-Free, Synthetic Fragrance-Free, Cruelty-Free, Vegan & Gluten-Free
• EXCELLENCE FOR THE PLANET:
• Certified Conscious by Positive Luxury as a Brand To Trust
• Consciously made in Italy to the highest standard of craft and care with GMP/ISO-9001 manufacturing certifications

*Instrumental test results when compared against leading liquid, demi-permanent hair color brand

HISTORICAL BOTANICALS:

• ORGANIC FERMENTED RICE WATER promotes hair strength and resilience to breakage with its unique ability to work in harmony with acidic formulations.
• CHILEAN WINEBERRY is rich in antioxidants that promote protection from oxidative stress and overall hair health and is sustainably sourecd from the region of Patagonia.

Aqua (Water), Hydrogenated Coconut Oil, Potassium Phosphate, Cetearyl Alcohol, Hydrogen Peroxide, Stearyl Alcohol, Ceteareth-50, Ceteareth-25, Phosphoric Acid, Disodium EDTA, Sodium Stannate, Disodium Pyrophosphate, Etidronic Acid, Glycerin, Oryza Sativa (Rice) Extract*, Saccharomyces Ferment Filtrate*, Citric Acid, Aristotelia Chilensis Fruit Extract, Sodium Benzoate, Dehydroacetic Acid, Potassium Sorbate

*Ingredients from Organic Farming