Virtue® Dry Shampoo is an invisible, dry-mist aerosol that soaks up excess oils while infusing hair with health-boosting Alpha Keratin 60ku® protein, leaving hair and scalp refreshed and clean to the touch.
This super-light formula gently cleanses hair while enhancing scalp health. Created without any heavy styling ingredients that can add more build-up, it’s a reinvigorating pick-me-up for hair in need of a refresh.
KEY CLAIMS:
This super-light formula gently cleanses hair while enhancing scalp health. Created without any heavy styling ingredients that can add more build-up, it’s a reinvigorating pick-me-up for hair in need of a refresh.
KEY CLAIMS:
- 94% said hair instantly smelled cleaner*
- 92% felt hair smelled fresher and looked less oily all day long*
- 92% said they were able to refresh and maintain their look throughout the day, and that product allowed for easy, buildable styling*
- 90% said product goes on invisibly*
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*Consumer perception study of 53 women. Participants responded to questions after first use, 8 hours and 4-6 uses over a 1 week period.