Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.

This dual-action formula harnesses the power Alpha Keratin 60ku® to repair and strengthen hair from inside out. Virtue’s proprietary protein not only helps strengthen hair weakened from chemical treatments, but also smoothes the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine.

KEY CLAIMS COMBINED*:

• 94% of women immediately felt their hair was healthier and shinier
• 92% of women felt their hair color looked more luminous and didn’t fade as quickly after 2 weeks
• 98% of women felt their hair color looked brighter after 4 weeks
• 100% said this mask keeps hair more true between colorings

*Results based on a consumer perception study of 56 women who used the mask twice a week for 4 weeks

Full Size: 5 oz.

1. After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair.
2. Leave on for 2 - 3 minutes.
3. Rinse well.
4. Use weekly or as needed.

• FRAGRANCE: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
• IDEAL FOR:
• All shades of natural colored hair.
• All shades of color-treated or highlighted hair.
• Silver and gray tones.
• PRODUCT AESTHETICS: A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Brassica Alcohol, Dimethicone, Cetyl Esters, Squalane, Glycerin, Glyceryl Ricinoleate, Ceteareth-20, Ethylhexylglycerin, Keratin, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Panthenol, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Viola Odorata Flower/Leaf/Stem Extract, Aloe Barbadensis Flower Extract, Phospholipids, Hydrolyzed Verbascum Thapsus Flower, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Polygonum Bistorta Root Extract, Hydrolyzed Rice Protein, Salvia Hispanica Seed Extract, Tocopherol, Spathodea Campanulata Flower, Copper Gluconate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Camellia Sinensis Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Caesalpinia Spinosa Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Opuntia Ficus-Indica Seed Oil, Moringa Oleifera Seed Oil, Quercus Petraea Fruit Extract, Hydrogenated Ethylhexyl Olivate, Butyrospermum (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Tocopheryl Acetate, Hydrogenated Olive Oil Unsaponifiables, Magnesium Aspartate, Ricinus Communis (Castor) Seed Oil, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Sodium Phytate, Propanediol, Caprylyl/Caprylyl Glucoside, Betaine, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylic Acid, Maltodextrin, Caprylyl Glycol, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Laureth-9, C11-15 Alketh-7, Quaternium-95, Sodium Dilauramidoglutamide Lysine, Sodium Carrageenan, Xylitol, Trehalose, Galactoarabinan, Sodium Phosphate, Polysorbate 60, Disodium Phosphate, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Trisiloxane, Disiloxane, Zinc Gluconate, Sorbic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Citric Acid, Acetic Acid, Sodium Benzoate, Benzyl Salicylate, Linalool.