The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new.

What It Does:

• 1 wash removes up to 3 months of brass from hard water*
• Neutralizes brassiness without staining or over toning
• Ideal hair tone is restored and evened**
• Easy-to-apply foam

*Results reflect removal of metals equivalent to three months of hard water exposure on bleached tress, based on scientific testing following 1 application of TripleBright.
**Results observed on 37 bleached/highlighted subjects after 3 weeks of use at least once a week.

1. Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends.
2. Let sit for 1-3 minutes then rinse. Use weekly.

Pro Tips:

• Use before toning + lightening to help remove oxidation-caused brassiness
• Use after lightening services in place of or alongside toner to enhance brightness
• Use between lightening services to refresh brightness

• More than a purple shampoo — a breakthrough for brighter, longer-lasting blondes.
• The first triple-action purple shampoo to remove metals + minerals, neutralize existing brassiness + defend against future brassiness
• Removes brass-inducing metals and minerals with ionic detox
• Neutralizes brassiness with precision violet technology that won’t stain or overtone
• Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
• Scent:
  • Top Notes: blood orange, grapefruit, mandarin, tangerine
  • Middle Notes: cyclamen, jasmine, wild honeysuckle
  • Dry-Down Notes: cedarwood tonka bean, sandalwood

Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.