Erase with Ease. Pastels or brights? Unicorn or Pinwheel Techniques? Which hot new hair coloring trend will your clients jump on next? Thanks to Joico's Color Intensity Eraser color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, our brilliant K-PAK? Keratin-enriched formula lifts direct dyes, leaving hair ready for it's next color transformation. Packaging may vary.

1. Mix with 20 Volume (6%) Veroxide or LumiShine Developer
2. Using a non-metallic bowl, mix one full Color Intensity Eraser packet with 3oz of 20 Volume Veroxide or LumiShine Developer
3. Using a color brush, apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color
4. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved
5. Rinse Color Intensity Eraser from the hair with Color Safe Shampoo, then follow with Color Safe Conditioner.

Answers to FAQS:
• Recommended to completely remove Color Intensity shades from pre-lightened hair. When removing red color, it may not erase all residual color but will remove enough red so that a new shade may be applied.
• Is highly effective for the removal of direct dyes in semi-permanent hair colors for another brands.
• Not recommended for the removal of demi-permanent or permanent hair color
• Can be used in isolated areas: apply it in a foil or freehand to remove direct dyes in a specific area
• To erase vibrant shades from pre-lightened hair; use 20 Volume Developer
• To erase pastel or highly faded Intensity shades, use 10 Volume Developer or warm water
• The lower volume of developer that is used, the more gentle the direct dye removal.