JOICO COLOR SYSTEM
Explore. Create. Repeat.
From bright blondes to bold reds, copperfire to shadow depth—Joico's Haircolor Lookbook is packed with formulas and finishes to match all kinds of vibes, clients, and color cravings.

LumiShine Perm Mega Intro Includes*:

• (17) - LumiShine Permanent Creme Color, 2.5 fl. oz.
• (3) - LumiShine YouthLock Permanent Creme Color, 2.5 fl. oz.
• (8) - LUMI10 Permanent Creme Color, 2.5 fl. oz.
• (9) - LumiShine Demi-Permanent Liquid Color, 2 fl. oz.
• (5) - Blonde Life Demi Glass Toner, 2 fl. oz.
• (2) - Color Intensity Semi-Permenent Creme Color, 4 fl. oz.
• (1) - Blonde Life Lightening Powder, 16 oz.
• (1) - Blonde Life SilverLight Lightening Powder, 16 oz.
• (1) - LumiShine 5-Vol. Developer, 32 fl. oz.
• (1) - LumiShine 20-Vol. Developer, 32 fl. oz.
• (1) - LUMI10 Accelerator 22-Vol. Developer, 32 fl. oz.
• (1) -Blonde Life Coconut Oil 20-Vol. Developer, 32 fl. oz.
• (1) - FREE Defy Damage KBOND20 Power Masque, 16.9 fl. oz.
• (1) - FREE LumiShine Swatchbook

*Kit contents subject to change.

See individual products for directions.

• SALON-READY SHADES, DEVELOPERS, LIGHTENERS, AND MORE. JUST ADD YOUR ARTISTRY.
• Discover the best of Joico's Color System.
• LUMISHINE
  • Pre-blended shades offering 2x the shine* + bond-building ArgiPlex® Technology
• BLONDE LIFE
  • All-in-one blonding system that builds bonds for strong blondes.
• YOUTHLOCK
  • Collagen-infused color that delivers 100% gray coverage
• LUMI 10
  • 100% gray coverage + 2x the shine* in just 10 minutes
• COLOR INTENSITY
  • Vibrancy that lasts up to 20 shampoos**

* vs. untreated damaged hair
** Bold shades last up to 20 shampoos. Metallic shades last up to 15 shampoos. Power Pastel and Pearl Pastel shades last up to 10 shampoos. Color longevity also depends on daily care habits, hair history, and texture.

LumiShine Perm Mega Intro Includes*:

• (17) - LumiShine Permanent Creme Color, 2.5 fl. oz.
• (3) - LumiShine YouthLock Permanent Creme Color, 2.5 fl. oz.
• (8) - LUMI10 Permanent Creme Color, 2.5 fl. oz.
• (9) - LumiShine Demi-Permanent Liquid Color, 2 fl. oz.
• (5) - Blonde Life Demi Glass Toner, 2 fl. oz.
• (2) - Color Intensity Semi-Permenent Creme Color, 4 fl. oz.
• (1) - Blonde Life Lightening Powder, 16 oz.
• (1) - Blonde Life SilverLight Lightening Powder, 16 oz.
• (1) - LumiShine 5-Vol. Developer, 32 fl. oz.
• (1) - LumiShine 20-Vol. Developer, 32 fl. oz.
• (1) - LUMI10 Accelerator 22-Vol. Developer, 32 fl. oz.
• (1) -Blonde Life Coconut Oil 20-Vol. Developer, 32 fl. oz.
• (1) - FREE Defy Damage KBOND20 Power Masque, 16.9 fl. oz.
• (1) - FREE LumiShine Swatchbook

*Kit contents subject to change.

See individual products for ingredients.