Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Alterna's family of mindfully formulated products are designed to deliver performance without compromise—clean beauty that provides an exceptionally luxurious experience at home and proven results in the salon. A lightweight in-shower hair masque, formulated with our Marine Plumping Technology, visibly thickens and improves manageability while reducing breakage. Hair looks nourished, plump, and shiny, providing volume and full-looking hair.