DIVE INTO SUMMER WITH CONFIDENCE
Joico’s DEFY DAMAGE® collection has healthy hair covered. Worried about the damaging effects of daily heat styling, pollution, or vibrancy-dulling UV rays? These powerhouse protectors help boost each strand’s resistance to breakage and color fade—so your hair can handle whatever summer (or you) throws its way.

Defy Damage Summer Hair Heroes Kit Includes:

• (1) - Defy Damage Protective Shampoo, 10.1 fl. oz.
• (1) - Defy Damage KBOND20 Power Masque, 5.1 fl. oz.
• (1) - Defy Damaage Protective Shield, 3.38 fl. oz.
• (1) - Defy Damage Invincible Frizz-Fighting Bond Protector, 5.5 oz.
• (1) - FREE Joico Woven Tote Bag

See individual products for directions.

Defy Damage Protective Shampoo:

• Gently cleanses
• Leaves hair soft, shiny & healthy-looking
• Color-safe & free of SLS/SLES Sulfates*

* SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Defy Damage KBOND20 Power Masque:

• Builds and protect bonds for 5x stronger* hair in just one use
• Rich hydration
• Instantly detangles

* Against combing breakage on damaged hair during heat styling
Defy Damage Protective Shield:

• Instant, daily protection from damaging heat, UV exposure & pollution*
• Makes hair 4x more resistant to breakage during heat styling**
• Protects against color fade

* Laboratory tested using pollution particles
** Against combing breakage on clean, damaged hair
Defy Damage Invincible Frizz-Fighting Bond Protector:

• 24-hour frizz protection*, bond protection & thermal protection up to 450° F
• Instant softness & shine
• Guards against pollution**

* vs. untreated hair (85% RH; 24 hours)
** Laboratory tested using pollution particles
Defy Damage Summer Hair Heroes Kit Includes:

• (1) - Defy Damage Protective Shampoo, 10.1 fl. oz.
• (1) - Defy Damage KBOND20 Power Masque, 5.1 fl. oz.
• (1) - Defy Damaage Protective Shield, 3.38 fl. oz.
• (1) - Defy Damage Invincible Frizz-Fighting Bond Protector, 5.5 oz.
• (1) - FREE Joico Woven Tote Bag

DEFY DAMAGE PROTECTIVE SHAMPOO: AQUA (WATER, EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, PHENOXYETHANOL, BETAINE, PARFUM (FRAGRANCE), SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, BENZYL ALCOHOL, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, SODIUM BENZOATE, TETRASODIUM EDTA, GLYCERYL LAURATE, BENZOIC ACID, ARGININE, IODOPROPYNYL BUTYLCARBAMATE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, ARGININE HCL, DIPROPYLENE GLYCOL, DEHYDROACETIC ACID, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, HYDROLYZED HAIR KERATIN, ROSA CANINA FRUIT OIL, TOCOPHEROL, SODIUM HYDROXIDE, CITRONELLOL.
DEFY DAMAGE KBOND20 POWER MASQUE: AQUA (WATER, EAU), BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, PARFUM (FRAGRANCE), AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, PHOSPHATIDYLCHOLINE, GLYCERIN, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, AVENA SATIVA (OAT) PEPTIDE, ROSA CANINA FRUIT OIL, BENZYL ALCOHOL, BENZOIC ACID, SODIUM BENZOATE, TOCOPHEROL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE.
DEFY DAMAGE PROTECTIVE SHIELD: AQUA (WATER, EAU), DIMETHICONE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, C12-15 ALKYL BENZOATE, MYRISTYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, TOCOPHEROL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, SILICONE QUATERNIUM-16, AMINOPROPYL DIMETHICONE, DISODIUM EDTA, TRIMETHYLSILOXYAMODIMETHICONE, DIPROPYLENE GLYCOL, UNDECETH-11, STEARTRIMONIUM CHLORIDE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-4 LAURATE, BUTYLOCTANOL, C11-15 PARETH-7, CITRIC ACID, UNDECETH-5, C12-16 PARETH-9, GLYCERIN, TRIDECETH-12, PEG-6 METHYL ETHER DIMETHICONE, AMINOMETHYL PROPANOL, ISOPROPYL ALCOHOL, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, ALPHAISOMETHYL IONONE, LIMONENE, PARFUM (FRAGRANCE).
DEFY DAMAGE INVINCIBLE FRIZZ-FIGHTING BOND PROTECTOR: HYDROFLUOROCARBON 152A, ALCOHOL DENAT., AQUA (WATER, EAU), SORBITOL, DISILOXANE, PEG/PPG-17/18 DIMETHICONE, DIMETHICONE, VP/VA COPOLYMER, ARGININE, DIISOPROPYL ADIPATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, C12-15 ALKYL BENZOATE, PARFUM (FRAGRANCE), VANILLIN, HYDROLYZED KERATIN, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, BENZOIC ACID, PHOSPHATIDYLCHOLINE, PHENOXYETHANOL, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, SODIUM BENZOATE, BENZYL ALCOHOL, TOCOPHEROL.