Purple shampoo cleanses and brightens to bring out your brightest blonde. Formulated with professional grade violet pigment and açai extract, this shampoo was designed to enhance cool tones and neutralize brassy hues in blonde, highlighted, gray and silver hair. Reduces brassiness by 24%.*

*proven results in a third-party testing lab.

1. Massage into wet hair, lather and rinse well.
2. Follow with Verb® Purple Mask.

• Cleanses and brightens blondes.
• Enhances cool tones.
• Neutralize brassy hues.

Key Ingredients:

• Pro-grade violet pigment: cancels out yellow and brassy tones.
• Açai extract: this purple superfruit is high in antioxidants which help to nourish the hair.

Lab Claims:

• Reduces brassiness by 24% after just one use.*
• 100% of consumers saw toning and shine after just one use.*

Hair Type:

• For blonde, gray, and silver hair.

*proven results in a third-party testing lab.

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21