Now available - the purple of your dreams! Since launch, the artist community has made it clear that they’d love a deep, warm purple in the Danger Jones Semi-Permanent Collection. So in just 6 months, the brand formulated, tested, and created artwork, to bring you the latest addition. By request…Masquerade.

Vibrant, heavily pigmented, and with a base that leans more red than blue, Masquerade is the perfect compliment to the Danger Jones purple family, rounding out the tools every stylist needs behind the chair:

Libertine - deep violet, with a cool base (leans more blue).
Masquerade - deep purple, with a warm base (leans more red).
Hysteria - mid-level berry, with a warm base.
Exotica - pastel purple, with a balanced base.

1. Start with clean, dry hair. Color are most vibrant when hair is pre-lightened.
2. Apply desired color(s) in ¼ - ½ inch sections making sure to completely saturate from roots to ends.
3. Process at room temperature for 35 minutes. No heat.
4. Rinse thoroughly with cool water and high pressure. Do not shampoo. Condition ends if needed.
5. Dry and style as desired.

• Long lasting vibrancy.
• Beautiful fade.
• Fast smooth application.
• Conditioning & detangling formula.
• Intermixable & customizable.
• Smooth, workable viscosity for next-level blending and saturation while using less product.
• Vegan formula & no animal testing.
• Gluten, ammonia & paraben free.
• MEA free.
• PPD free.
• Includes Rice Protein, which adds natural shine, helps to bind moisture, and can increase flexibility and strength of hair.
• Acidic pH and Citric Acid help smooth hair cuticles and increase shine and condition.
• Contains Glycerin which is known to help prevent hair breakage and add moisture.
• Contains Propanediol which is certified 100% biobased glycol alternative to increase hydration.

Please see product packaging for ingredients.