Shinefinity is Wella's new translucent demi-permanent hair color for shine you can feel with up to 250% shinier hair.* A clean formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color glaze with zero lift and zero damage for true-to-tone and reliable color results.

*versus untreated bleached hair.

HOW TO APPLY:

1. Wear suitable gloves.
2. Always mix in a ratio of 1:1. 1 part Shinefinity Glaze with 1 part Shinefinity Activator.
3. The mixture can be applied using applicator bottle or bowl & brush.
4. Apply Shinefinity to pre-shampooed, towel-dried hair evenly from roots to ends.
5. Tip: For even more intensity, you can also apply the mixture directly on dry hair.

DEVELOPMENT TIME: Without heat: from 5 minutes up to 20 minutes. For more intense results use added heat: 15 minutes.

ROOT TREATMENT: On visible regrowth apply to root area first, for a soft blended result.

COLOR BALANCING ON LENGTHS AND ENDS:

1. For maximum refresh: Apply the color to the mid lengths and ends and develop for the full development time.
2. For minimum refresh: Comb the root color through the mid length and ends after 15 min and develop for a further 5 min.
3. Can be used on lengths and ends when using Koleston Perfect or Illumina Color on the roots if desired.

Shinefinity XL: 00/00 – 1L Versatile booster tone now in an XL size for multi-use:

• Dilute blonde shades to make them even lighter.
• Soften red shades to create softer coppers and creative tones.
• Create mixtures for pastels, etc.
• Refresh lengths and ends when no tone is needed.
• Provide a clear glaze on its own when only shine is needed.

AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, SODIUM SULFATE, ETHANOLAMINE, MICA, SODIUM SULFITE, DICETYL PHOSPHATE, PARFUM/FRAGRANCE, ASCORBIC ACID, CETETH-10 PHOSPHATE, CITRIC ACID, STEARETH-200, PHENOXYETHANOL, XANTHAN GUM, SODIUM HYDROXIDE, DISODIUM EDTA, TITANIUM DIOXIDE, SODIUM BENZOATE