No more having to choose between lift and creative freedom. We've teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage and freehand painting techniques become stunningly simple and speedy art forms to master.

*Do not use on scalp. For off scalp application only.

Off-Scalp Application:

1. Mix to desired consistency (1:1 or 1:2) with 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) of Joico developer.
2. Timing: Process up to 60 minutes or until desired level is achieved.
3. Do not use heat.

Post-Color Service:

1. Rinse hair thoroughly after processing.
2. Shampoo with Blonde Life Brightening Shampoo.
3. Rinse well.
4. Apply Blonde Life Brightening Masque and leave in for 5 minutes.
5. Rinse thoroughly and towel-dry hair.
6. Style as desired with your preferred Joico products.

Defy Damage Service:

1. For additional damage protection, apply Joico Defy Damage ProSeries 1 before your color service and Joico Defy Damage ProSeries 2 as a post-color service treatment.

• Delivers up to 7+ Levels of Lift.
• Builds bonds for strong blondes.
• Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair.
• For fearless, foil-free lightening and painting techniques.
• Soft clay texture stays put when lifting.
• Stays moist and does not transfer while processing.

Ideal When:

• Creating beautifully blended, natural-looking highlights (think: sun-kissed but better).
• You want the freedom to apply freehand painting techniques.
• Your client wants a low-maintenance lived-in blonde look.
• You want a clay lightener that doesn’t sacrifice lift.

Potassium Persulfate, Magnesium Carbonate, Kaolin, Ammonium Persulfate, Sodium Metasilicate, Ethylhexyl Pelargonate, Sodium Silicate, Sodium Persulfate, Aluminum Distearate, Sodium Stearate, Hydroxyethylcellulose, Hydrated Silica, Aqua (Water, Eau), Tetrasodium EDTA, Disodium EDTA, Cyamopsis Tetragonoloba (Guar) Gum, Silica, Arginine, Sorbitol, Hydrolyzed Keratin, Sodium Sulfate, Sodium Benzoate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, CI 77007