The best-selling shampoo, is now formulated to celebrate the beauty of blonde. The newest Blonde Enhancer™ Toning Shampoo deposits just the right amount of purple to tone down the brassiness of any blonde. Whether your blonde comes naturally or from your stylist, root to tip or balayage, even if you're proudly grey, 4P shampoo will help keep your color cool.

*Olaplex No. 4P Blonde Enhancer™ Toning Shampoo excluded from all promotions.*

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1. Apply to wet hair.
2. Lather fully and let process 1-3 minutes. For more intense toning, leave on hair up to 5 minutes.
3. Rinse.
4. Follow up with No. 5 Bond Maintenance™ Conditioner for everyday moisture or No. 8 Bond Intense Moisture Mask for extra hydration.

Recommended Tip: Pre-wash with No.4 Bond Maintenance™ Shampoo to remove product buildup.

• Repairs
• Hydrates
• Brightens
• Neutralizes unwanted yellow tone.

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)