Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair.
Hard water can dull, dry and damage hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build up in just 3 minutes with PRAVANA?s Purify & Revive collection.
With PRAVANA?s all-new Purify & Revive Collection, hair professionals now have a fast and effective way to diminish hard water& mineral build-up.

Before color treatment, divide the hair into sections andsprayevenly,makingsurenottooversaturate. Comb through hair. Wait 3 minutes. Apply color.

• Preps for color services by diminishing and shielding the hair from hard water & mineral build up.
• Takes just 3 minutes to penetrate.
• Reduces prep time by 95%.

POTENT YET GENTLE FORMULA HAS :

• Green Coffee Extract
• Silk Amino Acids
• Keratin Proteins.
• Binds to hard water & metals, converting them into conditioning agents that smooth and restore the hair cuticle