TRI-PLEX FUSION - Unique proprietary blend of Nano-Keratin, Ceramic, and Tourmaline to reduce frizz up to 75% and dramatically boosts silky shine. SUPER-LONG FLOATING PLATES - Elongated plates allow perfectly-sized, larger sections to be styled faster and more easily giving the Shmedium the ability to easily style a full-head of hair, as well as an essential for last minute touch-ups while on-the-go, at the gym or office, or during every day at-home styling. PROFESSIONAL TRAVEL IRON - Exclusively designed with Ultra Glide Technology and perfectly aligned for creating a variety of snag-free, smooth styles. Multi-layered harder, smoother, scratch-proof plates. Cool-Touch Grips keep your fingers cool and you hot.