NEW brass-neutralizing Blonde Life Violet Shampoo instantly freezes out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair. NEW brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly freeze out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair.
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable.

? Instantly cool brassy tones and brighten cool blonde hair
? Help maintain healthy-looking hair with brilliant shine
? Nourish and protect fragile blonde hair

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.

Youll never lose your cool with Blonde Life Violet Shampooa brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Rich lather gently cleanses hair

Natural, exotic oils pair with our most fortified, hair-healing ingredients and a light violet hue to provide shine and hydration for healthy-looking, brass-free blondes. Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands. Arginine, a naturally occurring amino acid crucial to hair?s strength. Products that include Arginine help protect hair and rebuild it from the inside out.