Elumen Play - Semi-Permanent Hair Color. Consumers want low commitment shades that they can change easily to follow trends.
Features and Benefits
Colors fade true to tone and can be removed.
- Repair effect for healthier looking hair.
- 13 new shades with a creamy base for easy application: Yellow, Orange, Red, Pink, Violet, Blue, Green, Pastel Rose, Pastel Coral, Pastel Lavender, Pastel Mint, Black, Clear.
- Eraser packets remove any shade for a clean base.
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