Defy Damage Protective Shampoo for bond strengthening and color longevity.
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. From salon to home and beyond, this damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation you can instantly see and feel.
Features and Benefits
• Free of SLS/SLES Sulfates*
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color
• Leaves hair soft, shiny, resilient, and healthy-looking
"My hair falls straight with this shampoo and the step 2 treatment its amazing after I apply the UV shield and let it dry then straighten my hair looks and feels like GLASS its worth its weight in gold I cant live with out it. Also it smells like cocking the stuff plumbers use to fix the bathrooms with its a must have I just bought the liters of the Joico Defy Damage shampoo and conditioner and the pro series 1 spray and pro series treatment 2 its essentials for curly to straight hair I live in San Jose CA and I cant live without Joico."
- Anson Barnes, Apr 19, 2019
Age Defy is a gem
"I use the shampoo, conditioner, and protective sheild leave in, its the best. My hair feel amazing, shiney and healthy .pure joy using Joico."
- MED, Jul 10, 2019
Joico Age Defy
"The best product on the market. My hair was dry from chemical processing and one treatment left my hair feeling like virgin hair again. I recommend this product."
- Jules, Oct 5, 2019
"I cant say enough good things about this shampoo. Works great on my colortreated hair that was dry and dull looking before this product. Although its moisturizing, it doesnt weigh my hair down at all and leaves it super shiny. I use the masque in this same Joico line and love it too. Totally recommend this because it has worked wonders on my hair Top rated for me."
- Stef, Jan 8, 2020
Welcome Cosmetologists, Barbers, Massage Therapists, and Students of Beauty!