Autumn Nucci Salon
Build It and They Will Come – Winning Clients with Brands They Need and Want
With over 20 years behind the chair, owner Autumn Roman has created beautiful makeup and hair looks for television, film, and print. Always looking to evolve, she took the experiences from salons she worked with in the past and created a place that caters to not only her clients but her stylists as well. Autumn Nucci Salon in Windermere, Florida thrives off of fostering an environment of success.
Autumn Nucci Salon has taken two unique brands and made them successful within the salon.
MVRCK by Mitch
After Autumn’s stylists expressed interest in barbering, she made it a priority to support their vision. With two of her stylists being barbering specialists, she has used their newly learned skills in the salon’s barber station. In Autumn’s search for a brand that caters to her stylists’ interest and large male clientele, she stumbled across MVRCK by Mitch. Barbering has proven to be extremely successful in Autumn Nucci Salon, and they are continuing to get the word out about this service.
The DevaCurl line is another favorite in Autumn Nucci Salon. “We have so many clients with curly, frizzy hair who want their hair to be straight and they want to be able to manage it,” says Autumn. Her mission in bringing DevaCurl into her salon is to give curly girls another option to manage their locks that doesn’t include flat ironing or Brazilian blowouts. All stylists at her salon are certified in DevaCuts, which is a specialized way of cutting and styling curly hair.
In November, Autumn Nucci Salon hosted a DevaCurl Curly Girl event. When clients got a DevaCut, they received a free deep conditioning, goodie bag and entry into a raffle. This event was driven towards educating clients on their curl patterns and teaching them how to manage their hair with DevaCurl at home. During the Curly Girl event, Autumn Nucci Salon serviced 39 clients and experienced a successful take-home day.
“I give my stylists all the tools they need to be successful in their chairs,” says Autumn. The stylists are provided with business cards and thank you notes for client retention. During one-on-ones, she goes over personal and business goals with her stylist and ensures to follow-through to make sure everything is accomplished. Autumn Nucci Salon’s success is contributed to Autumn fostering her stylists’ interest.
Favorite CosmoProf® Products
- MarulaOil Rare Oil 3-in-1 Styling Cream
- MarulaOil Light Rare Oil Dry Mist
- Neuro Style - Protect HeatCTRL Iron Spray
- DevaCurl Heaven in Hair® Intense Moisture Treatment
- MVRCK Dry Paste
Shop online or visit your local CosmoProf Store for your favorite products.
Posted January 5, 2019