Use these dialogue tips and ideas to help male guests warm up to
the idea of hair color and make them loyal fans.
  1. Make Him an Offer He
    Can’t Refuse
    Offer male guests an opportunity to try Flash Back™ for free with their next haircut, or encourage them to give it a shot with a package deal. Creating a men’s grooming package that includes a haircut, Flash Back™ service and Wash Housesm treatment for one low price is a great way to attract first time users.

  2. Team Up with the Ladies
    Women often influence a man’s grooming routine, so team up with your female guests. Tell them that you can make the men in their lives look ten years younger with natural-looking results. Reward guests who pre-book an appointment for their guy with a free Wash Housesm treatment or Take Homesm kit.

  3. Satisfy His Need for Speed
    When you offer male guests a Flash Back™ service, make sure they know that it only takes 10 minutes. If they’re still hesitant to try it, tell them that you can make the Flash Back™ service even faster and more discreet by applying the color in the Wash House.

  4. Pamper Your Guy
    Entice male guests to try Flash Back™ by offering a relaxing neck massage during the service. The value-added experience is sure to keep him coming back for more!

  5. Stay in His Comfort Zone
    Make men feel at home in the salon by adapting services to meet his tastes and needs. Start a dialogue he can relate to, have men’s magazines on hand and play male-friendly programming on your TVs. Also be sure to reach for the products he prefers (like the Tea Tree line) in the Wash House and at the stylist station.

 

Visit the Paul Mitchell® Professional website at www.paulmitchell.com.