GOLDWELL COLOR ZOOM ‘10

Color – the essence of trends.
Goldwell’s Trend Scouts visited all the fashion hotspots including New York, Tokyo, Berlin and London and found the 2010 trend: Just naked.

Design, fashion and hair play with patterns of nature in a surprisingly new way. It’s all about reduction and simplification – creating individuality through the purity of shape and natural colors. By adding lively facets and original details, a modern and elegantly pure look is created.

Inspired by the beauty of clear structures in nature - overlapping petals and leaves - the Color Zoom ’10 Creative Team created the new Foliage Color Technique. Just naked: Simple, yet powerful.

 

Color Zoom '10 Edition: Naked Facets Unique ideas. Unique colors.

Each new shade blends unique pigments to create beautiful modern results. They appear subtle and natural, and at the same time, bring dimensional harmonious color facets to life.


Topchic Naked Facets

  1. 7BSG faceted amber brown
    Natural Brown with refined amber facets

  2. 8BKP faceted pearl beige
    Elegant Blonde with a mother of pearl shimmer

  3. 6BKV faceted lilac brown
    Intensive Brown with a subtle lilac sheen


NEW SHADES FOR DIVERSITY THAT KNOWS
NO BOUNDS
   
8BKP mixed
10 ml 8BKP + 10 ml 7BG + 20 ml Topchic Lotion 6%
7BSG mixed
15 ml 7BSG + 10 ml P-Mix + 5 ml A-Mix + 30 ml Topchic Lotion 6%
7BSG mixed
15 ml 6BKV + 10 ml Bonding Cream + 5 ml 7RR + 30 ml Topchic Lotion 6%
*End result can be achieved by alternating Topchic 6% and 9%.
 

Simple yet powerful. Foliage Color Technique.

Inspired by the shape of a flower, the creative team developed the foliage technique. Color is placed on overlapping petal sections emphasizing the color dimensions of the new shade. Let yourself be inspired.

Existing Base Shade
Regrowth, mid-lengths and ends Natural 7N
Color Placement
Personalize the placement of petals at the crown

Formula

  1. 20ml Topchic Lotion 9% (30vol) + 20ml Topchic 7BSG
  2. 20ml Topchic Lotion 6% (10vol) + 20ml Topchic 7BSG
    Note: Amounts may be adjusted as required.
Application
Section the petal shapes as shown.
Apply formula 1 to the golden sections using the back-to-back technique.

Apply formula 2 to the remaining hair from scalp to ends.
       
Leave to process for 30 minutes without heat. Then rinse, shampoo with colorglow[IQ] and treat with colorglow[IQ] Color Finish Serum.    

To see all the techniques, CLICK HERE and join us for a class.

 

New trend. New challenge. New chance.

ZOOM to the Top. The search continues for the most trendsetting colorists. Don’t miss your chance to enter the international Color Zoom Challenge 2010 and you could be on your way to Paris, France.

Demonstrate your color competence and show us your ability to put your signature on the Just naked trend in a highly creative way. Three finalists from each category, USA and Canada, will be selected to compete in a live, hands-on competition with the best in the stylist community for one of three global awards and the opportunity to help Goldwell’s International Master Team in designing the Color Zoom ’12 Collection. CLICK HERE to learn more now.

Take your style global with these steps:

  1. Interpret the Just naked trend
  2. Select your model
  3. Create your look
  4. Art direction counts: Pay special attention to lighting
  5. Collaborate with a professional photographer, fashion stylist & make-up artist
  6. Select the best photo
  7. Tell your story and complete the application entry
Deadline for Color Zoom Challenge 2010 Entries: May 31, 2010
• 800.333.2442 (USA) • 800.387.3873 (Canada)

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