FOUR COOL TONES YOUR BLONDE GUESTS WILL LOVE - Offer your guests refreshed, refined color results with the new Intensely Cool Collection from The Demi. Ideally suited for high-level blondes, these four delicate shades can be used individually for single-tone refinement or intermixed with any The Demi shades for added dimension. Customize your blonde guests’ tonality with intensified condition and shine every time.
"Used 9PA on a client a few weeks ago to get an icy blonde her hair ended up having a very subtle brown cast to the hair. Gave it another chance to see if it was just that clients hair so I tried it on another. SAME thing became very dark even after rinsing and drying the hair. Had to end up lightening my clients hair to remove that very dirty brown color. I could have been done with her hair and hour or two earlier if it hadn't been for those complications. I was excited to using these new shades but not happy with the results.."