Permanent Shades-#mydentity


Permanent Shades
Permanent Shades


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Additional Information

  • Product Details
  • The 1st Influencer brand created by the biggest social media superstar in professional hair styling
    #mydentity Permanent Haircolor featuring breakthrough MiruStyle X-HP™delivering x-treme heat protection to radically reduce the damaging effects of thermal styling and advanced VibraRiche™ technology for hair color with 2 times the shine.
  • How To Use
  • In a non-metallic bowl, mix one part #mydentity @Guy_Tang Permanent Color Creme with one part #mydentity @Guy_Tang Developer 10-40V (1:1) and apply color. Process for 30 minutes - up to 40 minutes for gray coverage.
  • What Does this Do
  • - pre-blended, signature shades enable stylists to easily recreate the most demanding hair color trends of the season.
    - break-through Mirustyle X-HP™ delivers x-treme heat protection up to 450° to radically reduce the damaging effects of thermal styling
    - advanced VibraRiche™ technology enriches the vibrancy and intensity of color - for hair color with 2 times the shine
    - an exclusive Keratin and Argan Seed Oil Blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy
    - the fragrance - specially formulated by Guy Tang's favorite Lavender Fragrance.


Horribly strong smell
"While the results look ok, the smell is overbearing. I work in a 3 station salon and normally color scent doesn't pass the station but this one fills the whole room"
- Sandra, Sep 10, 2017
We love it!
"The salon loves the smell it smells like lavender, the color is amazing and has so much pigment."
- Duet, Oct 12, 2017