Demi-Permanent Shades-#mydentity


Demi-Permanent Shades
Demi-Permanent Shades


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  • Product Details
  • The 1st Influencer brand created by the biggest social media superstar in professional hair styling.
    #mydenity Demi-Permanent Haircolor featuring breakthrough MiruStyle X-HP™delivering x-treme heat protection to radically reduce the damaging effects of thermal styling and advanced VibraRiche™ technology for hair color with 2 times the shine.
  • How To Use
  • - In a non-metallic bowl or applicator bottle, mix one part #mydentity@Guy_Tang Demi-Permanent Color Creme with two parts #mydentity @Guy_Tang Demi-Permanent Developer 6V (1:2) and apply color.
    - Process for 5-25 minutes
    - For more opaque coverage, mix one part Demi-Permanent Color Creme with one part Demi-Permanent Developer (1:1)
  • What Does this Do
  • - pre-blended, signature shades enable stylists to easily recreate the most demanding hair color trends of the season.
    - break-through Mirustyle X-HP™ delivers x-treme heat protection up to 450° to radically reduce the damaging effects of thermal styling
    - advanced VibraRiche™ technology enriches the vibrancy and intensity of color - for hair color with 2 times the shine
    - an exclusive Keratin and Argan Seed Oil Blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy
    - the fragrance - specially formulated by Guy Tang's favorite Lavender Fragrance.


"I have used this #myidentity brand on multiple occasions now. I was so excited to use it, because .. well, guy tang's work is always vibrant and immaculate! I did my research, watched tutorials, felt confident in the product going in to each project. The results were vibrant with the direct dye's .. but literally lasted a day. Not sure if the color boost products are what is needed to make these colors last for longer than the "after" picture .. but if that is the case, it's a waste! Why produce a product that needs another product (other than the usual take home color protect products and instruction) in order to last? The colors as they fade are horrendous .. less than 5 days later! Turquoise fades super quickly. Aqua, as beautiful as it is after washing product out and styling, fades almost as fast. This demi - permanent quite honestly requires some type of color boost in order to see the results you're looking for all together. The 10-DL (dusty lavender) washes out completely after first wash .. and really just leaves a strawberry blonde tone *Sooooo NOT what a client who is asking for cool lavender tones is looking for!* I won't waste my money again on #myidentity products, unless I read that some type of changes are made to the formula to make these hair colors better."
- K.Infinity, Dec 31, 1969