Direct Dye Vibrant Pastel Shades-#mydentity

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Direct Dye Vibrant Pastel Shades
Direct Dye Vibrant Pastel Shades
 

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  • Product Details
  • The 1st Influencer brand created by the biggest social media superstar in professional hair styling.
    #mydentity Direct Dye Vibrant Pastel formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy - for hair color that lasts up to 25 shampoos.
  • How To Use
  • - Wear suitable gloves to prevent staining.
    - Do not mix with Developer- NO DEVELOPER REQUIRED. - Apply #mydentity @Guy_Tang Direct Dye neatly to clean, dry hair and process for 20 minutes.
    - For increased vibrancy and animation, use heat.
    - Rinse hair for several minutes and finish with desired shampoo and conditioner.
    - For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.
  • What Does this Do
  • - formulated with an Exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair
    - provides maximum color retention and vibrancy for haircolor that lasts up to 25 shampoos
    - Haircolor fades true to tone

Reviews

 
Disappointment
"So I was super excited to play with guy's hair color line, I picked up the lavender shade and was hoping for the best. Cons: 1) smells super potent it gave me a headache. 2) the color didn't look like the swatch at all, my hair is a level 9 and the color came out to a dark violet color!!! The swatch was misleading I even showed up at cosmoprof the next day to show the girls what happened :( If I knew that this color is going to be EXACTLY like what I already own I wouldn't waste my money on it!"
- Maya, Sep 20, 2017