The 1st Influencer brand created by the biggest social media superstar in professional hair styling.
#mydentity Direct Dye Vibrant Pastel formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy - for hair color that lasts up to 25 shampoos.
How To Use
- Wear suitable gloves to prevent staining.
- Do not mix with Developer- NO DEVELOPER REQUIRED.
- Apply #mydentity @Guy_Tang Direct Dye neatly to clean, dry hair and process for 20 minutes.
- For increased vibrancy and animation, use heat.
- Rinse hair for several minutes and finish with desired shampoo and conditioner.
- For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.
What Does this Do
- formulated with an Exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair
- provides maximum color retention and vibrancy for haircolor that lasts up to 25 shampoos
- Haircolor fades true to tone
"So I was super excited to play with guy's hair color line, I picked up the lavender shade and was hoping for the best.
1) smells super potent it gave me a headache.
2) the color didn't look like the swatch at all, my hair is a level 9 and the color came out to a dark violet color!!! The swatch was misleading I even showed up at cosmoprof the next day to show the girls what happened :(
If I knew that this color is going to be EXACTLY like what I already own I wouldn't waste my money on it!"