We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up.
For that very reason, we’ve created BLONDE LIFE™: a lightening and brightening system just for blondes... and those who want to be lifted to new heights without
sacrificing hair’s shine or condition.
What Does this Do
Joico Blonde Life Lightening Powderis perfect for highlights, on-scalp lightening, for extreme lifting and quick lift.
- Up to 9+ levels of fast-acting lift
- The quickest* way to brighten and lighten hair!
- Blondes that look healthier and feel nourished
- Strengthens hair, reducing breakage by over 54%**
* vs. other Joico lighteners.
** Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Infused with nutrient-rich Tamanu and Monoi oils for beautiful, healthy-looking blondes from any starting level
"Pulls very cool"
- TiffyG, Dec 31, 1969
"We've been an Aveda concept salon since 1999 & actually love the Blonde Life powder lightener, shampoo & conditioners over Aveda's Enlightener & Blue Malva products (which are not even available for backbar use anymore)."
- UTurnLife, Sep 20, 2017
"Great lightner. Pulls cool and very even. Does not expland in the foil. You can see the color of lift through the product. Inexpensive which is a plus. Only down side is it has a terrible smell but most lightners don't smell very good."