Blonde Life Lightening Powder-Joico


Blonde Life Lightening Powder
Blonde Life Lightening Powder
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SKU: 351896
UPC: 074469502016

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Additional Information

  • Product Details
  • We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE™: a lightening and brightening system just for blondes... and those who want to be lifted to new heights without sacrificing hair’s shine or condition.

  • How To Use
  • Off-Scalp: Mix to desired consistency
    (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Veroxide® or LumiShine® Crème Developer.
    On-Scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%) or 20 (6%) Volume Veroxide or LumiShine Crème Developer. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures.
    Processing: Process up to 60 minutes without heat; rinse, then shampoo with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.
  • What Does this Do
  • Joico Blonde Life Lightening Powderis perfect for highlights, on-scalp lightening, for extreme lifting and quick lift.
    - Up to 9+ levels of fast-acting lift
    - The quickest* way to brighten and lighten hair!
    - Blondes that look healthier and feel nourished
    - Strengthens hair, reducing breakage by over 54%**

    * vs. other Joico lighteners.
    ** Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
  • Ingredients
  • Infused with nutrient-rich Tamanu and Monoi oils for beautiful, healthy-looking blondes from any starting level


"Pulls very cool"
- TiffyG, Jun 18, 2017
Love it!
"We've been an Aveda concept salon since 1999 & actually love the Blonde Life powder lightener, shampoo & conditioners over Aveda's Enlightener & Blue Malva products (which are not even available for backbar use anymore)."
- UTurnLife, Sep 19, 2017
Great lightner
"Great lightner. Pulls cool and very even. Does not expland in the foil. You can see the color of lift through the product. Inexpensive which is a plus. Only down side is it has a terrible smell but most lightners don't smell very good."
- J Mae, Mar 24, 2018