Blonde Life Brightening Shampoo to nourish and illuminate.
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo—a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster.
What Does this Do
• Proven to keep blondes bright and on-tone for up to 8 weeks*
9 out of 10 stylists agree, after one use, blondes are:
• MORE HYDRATED ,br>
*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.
To give blondes the VIP treatment they deserve and demand, we travelled far and wide to find the most nourishing natural oils and teamed them with our most powerful hair healers.
ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working:
• from the inside out to replace essential moisture and give softness, elasticity and body a major boost
• from the outside in to help polish the hair surface, fight frizz and guard against dryness
TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
BIO-ADVANCED PEPTIDE COMPLEX®: Our exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.
NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
**Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach
"You need this for all the blondes who sit in your chair! This shampoo is amazing. It brightening and keeps blonde hair healthy! I recommend it too all my blonde clients to use when they aren’t using purple shampoo. This has no pigment so you don’t have to worry about it making hair turn purple, gray, or silver. It just does exactly what it says, brightens!"