Joico FreePlay Clay Lightener, our first lightener that stays put and moist while you paint your way through the most creative balayage and freehand techniques. Unlike traditional lighteners that can get messy during the open-air painting and processing necessary to pull off these coveted techniques, FreePlay's clay-based formula clings to strands and leaves hair feeling nourished, giving you the control and freedom you need to lift hair up to 7 levels...without foils, swelling, flaking, dripping or dry-out!
What Does this Do
Why You'll Love It
- Soft-solid clay texture stays put while lifting up to 7 Levels
- Ultimate control for balayage and other freehand technique
"This product is great! I lighten clients' hair all the time. I'm used to using Paul Mitchell Lighten Up and it drips lik"