Back to school is the second-highest season for consumer spending. With spending somewhere in the $88 billion range, your salon can benefit just as much as apparel stores and your neighborhood office supply chain. —National Retail Federation
But where and when to start?
How about starting right now? The key to any successful promotional campaign is timing! While summer vacations are just ramping up, you have an opportunity to get your plan in gear and be ready for when clients return seeking a refresher from the summer sun.
Back to School Basics for Your Salon:
What are you selling?
Consult your CosmoProf® Salon Consultant to review your inventory. Whether it be re-stocking on color or curating the perfect retail display, this is the time to get those orders in so that you're ready when the summer winds down.
How are you going to sell it?
Too Much Fun in the Sun Treatment – Treat your loyal clients to a discounted add-on treatment with color service to revive their tresses from over-exposure to sun, wind and water.
Teachers be Like, Pre-Book! – Target your teachers by offering them a special discount on their next appointment when they pre-book it. Who has time to schedule appointments once school starts?
Um, I'm New Here – Offer a special discount for a limited time on highlights for new students and teachers to get their year started off right. Exclusivity is the key to creating a sense of urgency with clients.
I've Got Your Fam – Group rates on haircuts are a great way to get your client's entire family in the salon, plus they lend themselves to added revenue opportunities.
Now go sell it!
Now that your genius and cleverly named promotions are in place, get ready to pound the pavement! Remember to pow-wow with your team to ensure everyone knows what those are and that the whole team is promoting them. A retail sales or pre-booking contest may be in order for added motivation.
The vast majority of consumers research online and search social media to help make their purchasing decisions. Brands are increasingly investing in digital for a reason.
Raise awareness about your promotions on Facebook and Instagram and get creative with sharing B-T-S inspiration to remind your clients that it's time to come in and see you.
Remember – being fully prepared is the key to a successful new school year. May it be your best one yet!
Posted June 16, 2018