Have you heard? This spring Kenra Professional^® is bringing a color brand to the market that meets the wants and needs of today’s stylist.

Kenra Color™ from Kenra Professional^® makes it easier than ever to achieve simply stunning hair color results. This powerful new color brand is high performance, straightforward, and easy-to-use hair color that produces consistent, reliable results that stylists can count on to provide professional, true-to-tone hair color solutions on every client, every time.

“Hair color is still the growth driver for most salons’ bottom lines,” says Robb Dubre', Kenra Professional^® Artistic Director, “With the launch of Kenra Color™, Kenra Professional^® will help salons enhance both their artistry and their profits. Salon professionals can rely on new Kenra Color™ to delight every client with natural looking, predictable results, whether she wants truly 100% gray coverage; gorgeous tone-on-tone color; shiny highlights or vibrant lowlights.”

Kenra Color™ is a complete professional hair color offering that is uniquely Kenra^®. For high performance, it incorporates Balancing Complex 5™, a proprietary blend of attributes designed to:

• Provide vibrant, long-lasting color;
• Outstanding coverage and color saturation;
• Intense shine; and
• Improved condition and manageability all through an extremely gentle formulation.

To ensure straightforward and easy-to-use hair color for stylists, Kenra Color™ offers:

• Permanent and demi-permanent lines;
• A balanced shade collection of warm and cool tones and a common level system;
• Shades that are intermixable for basic to advanced color formulation; and
• An easy measuring system and a drip-free consistency for reliable and precise color application.